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What are the allowed Notification Types on Whatsapp?

Written by Medha Anand

Updated on September 1st, 2024

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There is a limited number of use cases for which sending notifcation templates is allowed. At a high level, notifications are allowed for only transactional events and they can't be promotional in nature.

Allowed Use Cases

Template	Allowed Use Case	Examples
ACCOUNT_UPDATE	Notify the message recipient of a change of account settings.	* Profile has changed. * Preferences are changed. * Settings have changed. * Membership has expired. * Password has changed.
PAYMENT_UPDATE	Notify the message recipient of a payment update for a transaction.	* Send a receipt. * Send an out-of-stock notification. * Notify an auction has ended. * Status on payment transaction has changed.
PERSONAL_FINANCE_UPDATE	Confirm a message recipient's financial activity.	* Bil-pay reminders. * Schedule payment reminder. * Payment receipt notification. * Funds transfer confirmation or update. * Other transactional activities in financial services.
SHIPPING_UPDATE	Notify the message recipient of a change in shipping status for a product that has already been purchased.	* Product is Shipped. * Status change to in-transit. * Product is delivered. * Shipment is delayed.
RESERVATION_UPDATE	Notify the message recipient of updates to an existing reservation.	* Itinerary changes. * Location changes. * Cancellation is confirmed. * Hotel booking is cancelled. * Car rental pick-up time changes. * Room upgrade is confirmed.
APPOINTMENT_UPDATE	Notify the message recipient of a change to an existing appointment.	* Appointment time changes. * Appointment location changes. * Appointment is cancelled.
TRANSPORTATION_UPDATE	Notify the message recipient of updates to an existing transportation reservation.	* Flight status changes. * Ride is cancelled. * Trip is started. * Ferry has arrived.
TICKET_UPDATE	Notify the message recipient or send reminders for an event for which a person already has a ticket.	* Concert start time changes. * Event location changes. * Show is cancelled. * A refund opportunity is made available.
ISSUE_RESOLUTION	Notify the message recipient of an update to a customer service issue that was initiated in a Messenger Conversation, following a transaction.	* Issue is resolved. * Issue status is updated. * Issue requires a request for additional information.
ALERT	Notify the message recipient of something informational.	* Business Hours/Hours of Availability * Check-in/Check-out times.