Key Features Supported on Exotel

Updated on April 19th, 2023

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Key features offered by Exotel are as follows -

1. Missed call

A missed call is a simple way to communicate with your customers at no cost. The origin of missed call marketing is based on the way people in the Indian subcontinent communicate. Brands have been cashing in on this by customizing the response to a simple missed call. A missed call can be followed by an SMS, another call, or a combination of the two.

2. Text Notification

You can send textual notifications to your customers.

3. Media Notification

You can send messages containing images or documents (pdf) to your customers.

4. Interactive Notification

You can use message templates that can be sent with customized call-to-action buttons and quick replies.

Unpermitted Notification Types

Exotel would not permit few notifications on WhatsApp as WhatsApp itself, does not approve the following types of notifications -

Sales, discounts, promotions, product recommendations, or offers
Recurring content
Customer re-engagement.
Product or marketing/brand surveys
Businesses asking customers to review their app
Businesses asking a customer to share notifications with multiple customers
Businesses that send reminders or alerts that a customer may have indicated an interest in seeing (not related to a purchase or event)

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